About:

I'm an expert in digital marketing and technology, with dual careers in both digital marketing (10 years) and IT consulting (7 years). I've used my knowledge of digital marketing to help clients sell everything from multi-million dollar homes to $5 pizzas.

I've been called a “thought leader” in the content marketing space by Jason Miller, Head of Brand at Microsoft Advertising, and my writing on both the digital marketing and IT industries has been featured by leading industry publications and think tanks, published authors, and universities in the US and around the world.

I'm passionate about the importance of lifelong learning. I've spoken to students at Clemson University, North Greenville University, and local career & technical schools, and I also act as a mentor in my spare time to students and professionals who are interested in a career in the digital marketing industry. ​

Boards and Organizations

Association of National Advertisers Educational Foundation - Marketing Education Speaker
  • ​I’m proud to support the AEF’s efforts to educate and inspire the next generation of marketers. I've been speaking to students about how to prepare for a successful career in digital marketing since 2017.
  • You can learn more about my past university speaking engagements on the portfolio page.

Anderson Districts I&II Career and Technology Center - Advisory Board Member
  • ​After graduating from the Career and Technology Center's Computer Repair and Networking program with high honors in 2008, I was invited to join an advisory board of professionals in 2010.
  • The purpose of this advisory board is to bring the latest knowledge and insights from industry trends into the classroom curriculum, to ensure students are prepared for the future. 
  • I've advised both the Computer Repair and Networking program instructor, and the Marketing program instructor. 

Career Overview

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FUEL, Senior Digital Marketing Strategist (2017 - Present)
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Key Clients Included: Blue Ridge Mountain Club, The Reserve at Lake Keowee, Santeetlah Lakeside, youturn, Jadex, Workout Anytime Franchisee, Little Caesars Franchisee, and many more

Thought Labs, Head of Community Engagement (2011 - 2017)
At Thought Labs, I spent six years focused on applying a data-driven approach to community management, digital advertising, and content marketing.

I owned community management for our clients and content marketing for our agency. I worked with a wide variety of clients, both B2C and B2B, on hundreds of campaigns and thousands of social posts, driving over 1.2 million conversions, 6.5 million social interactions, and managing communities as large as 3.5 million people.

Key Clients Included: HP Computers, AVG Technologies, Kelly Services, TimeTrade

RunPC Computer Repair, Principle IT Consultant (2005 - 2012)
I launched a computer repair business in 2005 while still in high school. I grew this business from simple repairs for friends and family to providing full IT support for 8 local SMBs and consulting on 2 federal contracts for the 2010 US Census. 

Key Clients Included: US Federal Government, Mayor of Pelzer, McDonald's Franchisee, many local businesses and individuals

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